Why Authentic Short-Form Video Dominates Social Media

Here’s a hot take: your next best-performing video might already be sitting in your camera roll – shot on your phone, with natural light and no fancy edits. Yes, you heard right! In a digital world saturated with perfectly curated content, users are craving something different. Something real and that’s where phone-shot short-form video is […]

5 reasons why social media is important to your business

Social media is a key component of any digital marketing strategy. Gone are the days of posting kitten pictures, sharing viral videos or pointless content that adds no value to your business growth. But it can also be incredibly time consuming, and unless you invest a substantial amount of resources into planning, creating, engaging, responding […]