Knighthead
Annuity
Services:
Strategy, and Advertising
Knighthead Annuity specializes in life assurance and annuity services. Dedicated to providing robust financial solutions, they strive to offer stability and growth opportunities for their clients’ futures.
Problem
At the start of our engagement, Knighthead Annuity faced significant challenges in the realm of social media. Their combined following on Facebook and LinkedIn was a mere 200, with LinkedIn garnering an average of 170 impressions and a 5% engagement rate. Facebook was struggling even more, with an average reach of only 17 people and a 3% engagement rate. The content was sparse, lacked strategic direction, and failed to resonate with the audience. Additionally, tracking and measuring the effectiveness of their efforts was almost impossible. Knighthead needed a robust social media strategy to enhance their online presence and engage meaningfully with their audience, insert Biizy.
Solution
We approached this challenge with a clear and focused strategy. First, we conducted a comprehensive competitor analysis of key players to understand what was working in the industry. Leveraging these insights, we devised a targeted social media strategy for Knighthead, aiming to create a cohesive brand story, distinct voice, and visually consistent content across Facebook and LinkedIn. Our goals were ambitious yet achievable: increase followers by 20%, boost reach and engagement, and drive conversions through consistent and engaging content. By implementing this strategy, we aimed to establish a strong and recognizable online presence for Knighthead.
Results
Our strategic approach yielded remarkable results. Knighthead’s Facebook followers increased by 69.1%, while LinkedIn followers saw an impressive 219.14% growth. LinkedIn impressions surged from 49 to 12,000 in the first month, marking a 24,465% increase. On Facebook, reach expanded by 561% year-over-year. These outcomes are a testament to our expertise in social media management. By crafting and executing a tailored strategy, we significantly enhanced Knighthead’s digital footprint, demonstrating the powerful impact of a well-executed social media plan.
