Foam Pros

Services:

Video, and Advertising

Foam Pros is a premier spray foam insulation company based in Grand Cayman dedicated to delivering high-quality insulation solutions for residential and commercial properties. Specializing in energy-efficient, eco-friendly spray foam insulation, Foam Pros enhances comfort, reduces energy costs, and provides superior moisture and sound control. With a focus on exceptional customer service and expert installation, Foam Pros is committed to improving the durability and efficiency of buildings and properties across Grand Cayman.

Problem

Before partnering with Biizy, the primary challenge for Cooling Pros was their minimal online presence, particularly on platforms like Meta and Google. As a result, the company struggled to effectively engage with their target audience, which hindered their ability to boost brand visibility and attract new clients. This digital gap left CoolFoam Pros faced a significant challenge when they first partnered with Biizy: the lack of a digital advertising presence on Meta and Google. The company struggled to reach a broader audience, limiting their ability to increase brand awareness and generate valuable leads. This lack of visibility in the digital space left them at a disadvantage in reaching potential customers and driving growth in a digital-first market.ing Pros at a disadvantage in Cayman’s highly competitive HVAC market where online visibility is crucial for driving customer acquisition and business growth.

Solution

Biizy implemented a comprehensive digital advertising strategy designed to increase brand awareness and generate high-quality leads. We developed targeted PPC campaigns across Meta (including Meta ads and Meta Lead Gen) and Google (Google Display and Google Search) to ensure maximum visibility and engagement. By crafting compelling creative and persuasive ad copy, we aimed to capture the attention of potential customers, drive lead generation, and elevate Foam Pros’ brand presence in the Cayman Islands.

Results

From May 2022 to August 2024, our digital advertising efforts for Foam Pros yielded impressive results. On Google, we invested $6,824.62, generating 17,031 clicks from 1.18 million impressions, with an average CPC of $0.40 and a CTR of 1.44%, significantly above the industry standard of 0.49%. On Meta, we spent $9,302.09, achieving 43,543 clicks and 8.3 million impressions, with an average CPC of $0.21, well below the industry average of $2.93. Overall, our targeted campaigns effectively enhanced Foam Pros’ brand presence and lead generation.