Blog
Cooling Pros
Cooling
Pros
Services:
Video, and Advertising
Cooling Pros is a leading air conditioning service company based in Grand Cayman, specializing in providing high quality cooling solutions for both residential and commercial properties. Dedicated to ensuring optimal indoor comfort, Cooling Pros offers a wide range of services, including installation, maintenance, and repair of air conditioning systems. With a commitment to energy efficiency and reliability, Cooling Pros helps clients reduce energy costs while maintaining a cool and comfortable environment. Known for exceptional customer service and expert workmanship, Cooling Pros is the trusted choice for all HVAC requirements in Grand Cayman.
Problem
Before partnering with Biizy, the primary challenge for Cooling Pros was their minimal online presence, particularly on platforms like Meta and Google. As a result, the company struggled to effectively engage with their target audience, which hindered their ability to boost brand visibility and attract new clients. This digital gap left Cooling Pros at a disadvantage in Cayman’s highly competitive HVAC market where online visibility is crucial for driving customer acquisition and business growth.
Solution
Our team executed a robust digital marketing strategy aimed at enhancing brand visibility and attracting high-quality leads for Cooling Pros. To ensure broad reach and strong engagement, Biizy launched targeted PPC campaigns on the Meta platform (Meta Ads and Meta Lead Generation) and the Google Search & Display Networks. We sought to capture the interest of potential customers, boost lead acquisition, and strengthen brand presence through developing highly engaging creative and ad copy.
Results
From May 2022 to August 2024, our digital marketing strategy for Cooling Pros delivered outstanding results. On Meta, we invested $9,071.40, generating 44,677 clicks from 7.48 million impressions. With an average CPC of $0.20 and a CTR of 0.60%, these metrics were notably strong, particularly the CPC, which is well below the $2.93 industry average. On Google, we spent $8,884.04, achieving 21,703 clicks from 1.45 million impressions. The average CPC was $0.41, with a CTR of 1.50%, outperforming the 0.49% industry benchmark. Overall, our marketing efforts significantly boosted Cooling Pros’ brand visibility and lead generation efforts in the Cayman Islands.
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