5 benefits of using a marketing agency to manage your social media
Social media is a key component of any digital marketing strategy. Gone are the days of posting kitten pictures, sharing viral videos or pointless content that adds no value to your business growth. But it can also be incredibly time consuming, and unless you invest a substantial amount of resources into planning, creating, engaging, responding and reporting, you’re missing a huge amount of potential for growth. A full service digital marketing agency can be the key to success. Here are 5 benefits of using a marketing agency to manage your social media accounts.
1. Brand recognition
Ensuring your brand is consistently presented across all your social media channels is essential to your overall marketing strategy.
An agency will work to get your brand widely recognized on all social media platforms by your ideal customer and take your brand to the next level. They will identify the right platforms to use for the different types of content and ranging customer profiles.
A bad social media campaign could be devastating for your brand and business, an agency knows how to manage a brand reputation and utilize the many social networking sites while working to get the attention of maximum audience reach.
2. Save time
‘Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.’ – Sean Gardner
Many businesses do not have the resources or budget to hire a team dedicated to managing your social media. An agency can work with you to create strategic content, monitor and engage with customers across all your social channels. You’ll have access to a full team of experts from creative design, copywriting and informed digital experts who can handle your social media from start to finish.
3. Maximise on best practice knowledge and your budget
Gain a competitive advantage and stand out in a crowded market by utilizing an agency’s creative and knowledgeable minds to not only post engaging, curated content but also take advantage of expertise on best practice to get the most out of your content.
With Facebook constantly updating its algorithms making for harder organic reach, businesses need to invest in paid ads if they want to reach their ideal audience and see results. An agency knows how to get the most out of your business ads using creative design, engaging content and use of video. They will also work to understand your audience and capitalise on timing and reactive posting.
An agency will also give your marketing dollars more bang for buck. They can create and target campaigns based on your objective, monitor campaigns to ensure success and carry out A/B testing to improve ads. They can also create a Facebook pixel to measure the effectiveness of your advertising by understanding the actions people take on your website and make sure your ads are shown to the right people.
4. Out of the box ideas
Often, it can take an out of the box idea to get noticed on social media. A good agency knows what it takes to make your brand stand out.
They can support you with content creation, conceptualizing ideas, graphics, videos and strategies to maximise organic and paid reach. They’ll also work with a range of designers, videographers and photographers to effectively communicate your products or services.
5. Competitor analysis and reporting
Utilizing data management systems to understand the success of campaigns, areas of improvement and competitor and industry research is essential to your social media strategy.
An agency will use social media management software to schedule posts, which clients can have access to for approval or direct edits, produce insightful reports to inform your strategy and analytics on your competitors. They’ll use gathered insights to study campaigns, perform audits and look for ways to better optimize your content and inform your long-term strategy.
At Biizy, our social media marketing services go well beyond random posts on Facebook, we deliver results for your business. Talk to us about how we can support your social media growth and customer engagement today, email agency@biizy.com